Double Rainbow
Double Rainbow "Bear" Vasquez's ecstatic, tearful 2010 video reacting to a double rainbow over Yosemite, whose awe-struck cries of "What does it mean?!" turned pure wonder into a viral phenomenon.
Origin
Vasquez filmed the rainbow from his home near Yosemite in January 2010 and uploaded his genuinely overwhelmed narration. For months it languished until a late-night host tweeted it in July, sending it viral.
Spread
The clip inspired an autotuned "Double Rainbow Song" by the Gregory Brothers, parodies, and commercials. Vasquez's unfiltered emotion, sometimes read as chemically enhanced, became the whole point.
Legacy
It endures as a symbol of unironic joy on an internet that usually prizes cynicism. Vasquez embraced his fame as an outdoors philosopher until his death in 2020, and "double rainbow all the way" remains a quotable expression of amazement.
The Chain Trail
No tracked memecoin is currently mapped to this meme.
Key facts
- January 8, 2010: Paul Vasquez uploads his "Yosemitebear Mountain Double Rainbow" video.
- July 2010: A tweet from Jimmy Kimmel sends the clip viral.
- 2010: The Gregory Brothers release an autotuned "Double Rainbow Song."
- 2020: Paul Vasquez dies at age 57.
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