This Is Fine
This Is Fine Is Fine' shows a cartoon dog sitting in a room engulfed in flames, calmly sipping coffee and declaring 'This is fine.' It became the internet's universal image for denial in the face of disaster.
Origin
The panel comes from KC Green's webcomic 'On Fire,' published on his strip Gunshow in January 2013. In the full comic the dog eventually melts, but the first two panels of forced calm were extracted as the meme.
Spread
The image spread for years as a reaction to political chaos, workplace stress and general catastrophe, becoming shorthand for coping through denial. It was used so widely in news and politics that Green later released a 'This Is Not Fine' follow-up, and it saw heavy use during crises like 2020.
Legacy
'This Is Fine' is one of the most recognizable reaction images of the 2010s, endlessly repurposed whenever someone insists everything is okay while it clearly is not. In crypto it is a favorite caption for portfolios on fire.
The Chain Trail
No tracked memecoin is currently mapped to this meme.
Key facts
- From KC Green's webcomic 'On Fire' (Gunshow), published January 2013.
- Shows a dog sipping coffee in a burning room saying 'This is fine.'
- In the full comic the dog actually melts.
- Green later made a 'This Is Not Fine' variant.
- A go-to reaction for denial during disasters and market crashes.
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