What Does the Fox Say (Ylvis)
What Does the Fox Say (Ylvis) comedy duo Ylvis's 2013 song "The Fox," a lavishly produced novelty track built entirely around the question of what sound a fox makes, which became a global viral hit.
Origin
Ylvis, brothers Bard and Vegard Ylvisaker, created the song and its big-budget video as promotion for their Norwegian talk show, half-expecting it to flop. Its earnest pop production clashing with nonsense animal sounds landed instead.
Spread
It exploded in September 2013, racking up hundreds of millions of views and becoming a schoolyard and radio staple. Children's covers, dance routines, and even a picture book followed.
Legacy
The song reached the top ten of the Billboard Hot 100 and defined the autumn of 2013 as an inescapable earworm. It remains a go-to example of a deliberately silly novelty song engineered, almost accidentally, into a worldwide phenomenon.
The Chain Trail
No tracked memecoin is currently mapped to this meme.
Key facts
- September 3, 2013: Ylvis releases "The Fox (What Does the Fox Say?)."
- September 2013: The video passes 100 million views within weeks.
- 2013: The song reaches the top ten of the US Billboard Hot 100.
- December 2013: A "What Does the Fox Say?" children's book is published.
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