Wojak (Feels Guy)
“Before the internet had words for feelings, it had this face.”
Wojak (Feels Guy) Wojak, also known as Feels Guy, is a simple black-outlined cartoon drawing of a bald man with a wistful, melancholic expression, used as a reaction image to convey emotions like sadness, nostalgia, and regret. It first surfaced on Polish imageboards around 2010 and spread internationally via Krautchan and 4chan. Over time it spawned an enormous family of derivative characters, Doomer, Bloomer, Coomer, NPC Wojak, Soyjak, and others.
Origin
The figure first appeared on the Polish imageboard Vichan under the filename 'ciepłatwarz.jpg' (warmface.jpg). The name 'Wojak', Polish for a 'soldier' or 'warrior', came from a user of that handle who shared the image on the German imageboard Krautchan in 2010, which is generally credited with launching the meme. Its plainness made it an ideal blank-slate reaction image.
Spread
From Krautchan the image migrated to 4chan and other imageboards, where it became known as 'Feels Guy.' By 2011 an image of two Wojaks hugging under the caption 'I know that feel bro' had become widely popular, cementing its role as an avatar of shared emotion. The character was frequently paired with 'feels'-driven greentext stories and later remixed with the Pepe meme ecosystem.
Legacy
Wojak became one of the most generative meme templates of the 2010s, fracturing into a large set of recognized variants, reportedly well over a hundred. Notable spin-offs include the Doomer (a nihilistic, depressed figure in a black beanie and hoodie), his optimistic counterpart the Bloomer, the NPC Wojak (a gray-skinned, blank-faced figure that went viral around September 2018), and the Soyjak. The format remains a staple of internet identity humor and has also inspired various memecoins.
The Chain Trail
No tracked memecoin is currently mapped to this meme.
Key facts
- Wojak means 'soldier' or 'warrior' in Polish; the meme is also called 'Feels Guy.'
- First appeared on the Polish imageboard Vichan as 'ciepłatwarz.jpg' (warmface.jpg).
- Popularized after a user named 'Wojak' posted it on German imageboard Krautchan in 2010.
- The 'I know that feel bro' hugging-Wojaks image gained traction around 2011.
- Doomer is a nihilistic variant in a black beanie and hoodie; Bloomer is his optimistic counterpart.
- NPC Wojak (gray-skinned, open-mouthed) went viral around September 2018 to mock 'scripted' opinions.
- Other major variants include Coomer and Soyjak; over a hundred derivatives are recognized.
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